Actionable core business insights based on mobility measurements at the point of purchase.

How many sales are we not capturing?

When and where should we act?

How mobility changes are impacting our business?

Diagnose

Where is the potential?

Measure and rank in real-time the volume of potential customers around your Points of Purchase.​

Focus

Where & when to act?

Integrate your sales results to understand conversion rates and growth potential to be captured.

Evaluate

Measure results

Quantify the impact and return on investments of your commercial, marketing and operational actions.

Was mobility something we look deep into it before COVID19? 

Each point of purchase has a dynamic potential market, defined by many variables, where mobility is among the most relevant.

Measure mobility in real-time

to understand the profound effect it has on: Sales, Stock shortages, Pricing,

Marketing, and Operations. 

 

Use cases by sector

Gas

Stations

Understand price impact on conversion rates.

Give your managers insights to improve their operation.

Discover shared traffic among stores.

Convenience

Stores

Make mobility measurements on the spot before committing an expansion.

Prevent stock shortages by feeding alarms with sales models based on accumulated mobility.

Optimize work turns based on mobility peaks insights.

OOH

Advertising

 Invest in marketing OOH knowing the ROMI.

Optimize marketing spending on your OOH campaigns. 

Use the same metrics as your digital campaigns  -reach, frequency, cost per contact - but in the physical world. 

Reports and Tools

Opportunity map report. 

 

Receive automatic weekly reports for each point of purchase. Track how much you can grow and when you should focus your actions based on your historical conversion rates performance. 

Month performance analysis.

Understand on which days we performed poorly, leaving sales on the street. On average which day of the week offers more growth opportunities.

Hour blocks performance analysis.

Quickly understand on which hours we performed poorly. Focus your actions where continuous bad performing blocks are formed.

Territory mobility evolution. 

Track how mobility is changing in the city week by week to diagnose your sales performance. Create reports and export the data to be integrated into your workflow.

City map mobility status

Visualize how mobility is changing through the different zones of the city.

How we do it

We install our autonomous urban satellites at your points of purchase or OOH billboards.

Each satellite has a sensor capable of measuring mobility in real-time, detecting potential customers' smartphones with an anonymous and GDPR compliant method. 

We integrate your sales result to obtain conversion rates in real-time for each point of sale.

 

Our platform can integrate your sales via CSV/XLS files to analyze your performance and track the impact of your actions on the business.

Citysense ® 2021